Team Jackson Kayak, already a powerhouse on the river with more national and international freestyle competition titles over the past four years than all other whitewater teams combined, is setting its sights on earning the same reputation at the factory that produces the leading brand of whitewater kayaks. "We want to be known as the powerhouse of quality and delivery," said Jackson Kayak founder, president and namesake Eric "EJ" Jackson. "Our two main goals for 2008 will be one-week turnarounds and achieving a level of quality never before seen in the paddlesports industry." To achieve these ambitious goals, Jackson has added horsepower to the factory management team that has been under the helm of John Ratliff the past three years. Joining Ratliff will be Chief Financial Officer Dave Olson who will lead operations with a big helping hand from industry veteran John Shepherd, formerly of Wilderness Systems and co-creator of Confluence. Don Holden moved up from Atlanta, to take over duties as controller. Tony Lee, is adding rotomolding management to his duties as research and development manager.