I really like small business news and marketing. In fact the
business end of the outdoor industry is one of the things that enjoy watching.
As everybody knows, the internet is one of the most efficient
and cost effective methods for marketing your paddling school or guiding
company. Everybody has a website but just having it listed on Google doesn't
automatically cause your phone ring off the hook with people wanting to throw
money at you.
If your website isn't getting much traffic, it is time to
start marketing. But figuring out which program to use or how to get started is
sometimes more difficult then it is worth. Also, it can get expensive and with the
razor thin margins of the outdoor industry, it can be a real risk throwing
money into a campaign that might not get a good return on your investment.
I recently stumbled upon a great little article
at how small businesses on a very limited budget and can take advantage and
succeed using social media networks. The article highlights eight great programs
or companies that will help to drive traffic to your website. And the great
thing is that the majority is free. If you haven't heard of Yahoo Answers
then you need to read it.
More Info: searchenginewatch.com