Press Releases

The MSR WhisperLite Universal stove has been honored as a recipient of a 2012 Backpacker magazine Editors’ Choice Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance. Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented MSR with the award for the WhisperLite Universal stove at the annual Outdoor Retailer Winter Market in Salt Lake City, Utah on Thursday, January 19th. The Backpacker Editors’ Choice Awards, bestowed annually since 1993, honor the products thatBackpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories. The MSR WhisperLite Universal Stove was one of only 13 innovative products that have been honored with a 2012 Backpacker Editors’ Choice Award. The new stove is MSR’s first hybrid-fuel stove and combines canister and liquid fuel capabilities into one comprehensive package. Fuel-specific jets and fuel source couplers let it burn just about anything, from white gas and kerosene to unleaded gasoline, while an inverted canister improves performance. "BACKPACKER gear reviews have many imitators, a few competitors, and no equals," said Editor-in-Chief Jonathan Dorn. "That's because no other magazine or website conducts in-depth field-testing as vigorously or impartially as the crew led by Gear Editor Kristin Hostetter. With a core team that has several centuries of combined trail time, along with first descents, decades of retail experience, and expertise in every backcountry discipline, Kristin puts new products through an unprecedented level of real-world abuse in every terrain and weather imaginable. She also oversees a transparent process that has earned an unrivaled amount of trust from readers, retailers, and manufacturers. The results are reviews that lead consumers to smart, durable products that consistently prove their worth with years of best-in-class performance." “Since MSR’s inception in 1969, we’ve been committed to quality, local manufacturing and innovation. The WhisperLite Universal is the result of years of hard work and, at long last, easily…
Eight women, led by Kokatat athlete and former Australian Adventurer of the Year Tanya Faux, are set to embark on a 30-day unsupported river expedition through an uncharted section of the Kimberley region in North Western Australia. The Kimberley Whitewater Women Rafting Expedition aims to raise awareness for the Save the Kimberley campaign ( whose goal is to protect the cultural, historical, and environmental significance of the region. “Tanya is a fantastic ambassador for our sport and the environment, and we’re proud to support her and her team on this historic and important expedition,” said Lisa Kincaid, Kokatat Promotional Marketing Manager. The expedition was inspired by Faux’s previous kayak expeditions in the region and the dispute over a proposed gas hub in the area.  While the controversial industrialization in the Kimberley region has been narrowly resisted thus far, the Save the Kimberley campaign is petitioning to gain World Heritage Status for over 20 hectares of what has been deemed “one of the last true wilderness areas on Earth”. The self-titled Kimberley Whitewater Women, depart from Melbourne to Broome on January 14th and will proceed into the Kimberley via helicopter to begin the first rafting leg of the journey down the Isdell River.  Over the course of the expedition, the team will encounter class 5 rapids on the Isdell and Charnley rivers and will complete a 150km off-track hike in between.  The team’s daily progress will be posted on their website The eight women on the team are all current or past employees of the Outdoor Education Group in Eildon, Victoria, ( and as outdoor educators, enthusiasts, and adventure seekers, all support and advocate for the protection of wilderness regions. Kokatat has provided each member of the team with Ronin Pro PFDs and a selection of its Destination technical apparel. The Destination apparel which features UV protection in paddling specific designs will help protect them from the sun throughout the journey as they endure extreme tropical temperatures in a territory teeming with saltwater crocodiles in the midst of the mating season.  To date, the team has raised over $2000 for both Save the Kimberley and the Wananami Remote Community School at Mount Barnett Station.…
Shred Ready is pleased to announce Jordan Byrum as the winner of The 2011 Search competition. Byrum is an 18-year-old from Benton, Ark. His winning video was shot on Daisy Creek and the Arkansas, Cheoah, Ocoee, and Cossatot rivers. “I am so thankful to everyone who helped make it possible,” said Byrum. “I'm stoked to see what the future holds with Shred Ready and I hope to keep going bigger and stomping more stouts.” The Search contest was intended to seek out and help young talented athletes who have a drive, desire, and motivation to take their own paddling to the next level. Contestants submitted videos that showed off their kayaking skills for a chance to become a sponsored member of the Shred Ready Kayak team. "Since our humble beginnings in spare bedroom and garage Shred Ready's success has been tied to the Athletes who represent us in the around the world,” said Tom Sherburne President of Shred Ready. “ “Shred Ready is stoked to have Jordan Byrum join the 2012 roster of talented kayakers like Chris Korbulic, Pat Keller, Chris Gragtmans, Elaine Campbell, and Isaac Levinson.” “I was blown away by the talented and technically savvy young people courageous enough to submit them for the world to decide if they should be on the 2012 Team," said Sherburne. Shred Ready, Inc is an independent manufacturer and helmet design company located in Auburn, Alabama. Founded in 1997 in a spare bedroom and garage it has since grown to worldwide distribution. Shred Ready has been at the forefront of water sport helmet design with such features as; brims on helmets, the HOG 1.0, 2.0 and HOT occipital locks, individualized custom graphics, and the first US helmet to receive CE 1385 certification. Self made and self paid, Shred Ready continues its dedication to local, regional, national, and international events and athletes. Shred Ready manufactures a mix of injected molded and carbon/Kevlar composite helmets for water sports and lifestyle apparel.
Werner Paddles has added a new warehouse and shipping facility to support their growth. The new facility located in Monroe Washington is just a few miles from the production factory in Sultan. This new facility has more than doubled the space allocated for storage of paddles. Additionally, Werner’s Shipping Department is now located in this space which will allow more room for staging orders. The old warehouse space in Sultan will be used by the Production team to house new machinery and improve production flow. The implementation of the new facility to Werner dealers has been seamless. All correspondence and return shipments will continue to ship to the production address in Sultan, Washington. The only visible change is that Werner will not be shipping any paddles same day as the order is placed. All in stock paddles will ship the next day. “The addition of the new warehouse and shipping facility really show our dealers how we continue to invest in our infrastructure to support the growth in our business. The cornerstone of what we do; providing the world’s best paddles and outstanding customer service, will now be better supported by our facilities.. We are looking forward to a great new year with the best paddle delivery in the business,” says Jim Miller, Werner Paddles Marketing Manager. Werner Paddles is the leading manufacturer of high quality kayak, canoe, and stand up paddles, operating near the banks of the Skykomish River in Sultan, WA. For more information call 800.275.3311 or visit us at
Rapid, Adventure Kayak, Canoeroots and Kayak Angler magazines are the first paddling and fishing magazines in Apple’s Newsstand launched with iOS 5 on the iPad and iPhone. In the first week on Newsstand, Rapid Media digital app downloads increased 957 percent, subscription sales jumped 200 percent and single copy downloads increased by 20 percent. “We’re pretty excited,” says Founder and Publisher Scott MacGregor. “Newsstand puts our magazines and paddling front and center on 115 million iPads and iPhones around the world. And, when we release a new issue it is delivered automatically to our readers’ home screen for download.” Rapid Media launched its first iPad app in August 2010 making it the first paddling and fishing magazine (and first Canadian magazine, period) in Apple’s App Store. In June of this year, Rapid Media launched three new branded apps and rebranded the existing app to Kayak Angler giving each title its own app. “Once each magazine has its own app, we filled them with ten years of back issues,” says MacGregor. “Not only can readers get the latest issue, they have access to our archives as far back as 2002.” Rapid Media apps are now on over 42,000 Apple devices around the world. To download the apps search in Newsstand by title - Rapid, Adventure Kayak, Canoeroots or Kayak Angler. Newsstand is a new application in iOS 5 that acts as a folder for magazine and newspaper subscriptions. The app automatically downloads new content and alerts the reader. It also offers access to a specific subscriptions section of the App Store making it easier for readers to find their favourite paddling magazines. Rapid Media has been the leader in paddlesports media since 1999. Rapid Media publishes Rapid, Adventure Kayak, Canoeroots & Family Camping, and Kayak Anglermagazines, and produces the Reel Paddling Film Festival and Rapid Media TV.

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