Wavelength Magazine Announces Name Change

Sunday, 27 February 2011

Coast&Kayak Magazine LogoWavelength Magazine has just released their Spring 2011 edition. The free sea kayak magazine has been around for 20 years now which is no small accomplishment indeed.

To celebrate the anniversary, they announced that they have changed the magazine name to Coast&Kayak Magazine. The reason for the name change is mainly because there are several other magazines out there also called Wavelength Magazine. This was never a problem back in 1991 when the internet didn’t exist except for super, super nerds.

Magazine editor, John Kimantas explains it best. "This was fine 20 years ago, but the world is smaller now and the titles are colliding. If you look at the official Wavelength Magazine Facebook Page it's actually a Brit surfing magazine. Not to mention that things like bluetooth technology are based on wavelengths, which really cloud the search function in finding us. So we needed a name that better expressed what we're all about. I think Coast&Kayak summarizes it nicely. It would be Coast&Paddlesports, but unfortunately Paddlesports is a very cumbersome word."

You can read more about the announcement on their website wavelengthmagazine.com (they are rolling out the new domain mid March). Also look for information on how you can win a $4,500 Atlantis Titan VI with a custom Kevlar layup.

David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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