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Joint Venture Launches "Let's Go Paddle" Cooperative Marketing Campaign |
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Friday, 14 March 2008 |
The Paddlesports Cooperative Marketing Campaign (PCMP) joint venture
has announced that "Let's Go Paddle" will be the theme of the
industry-wide cooperative marketing campaign. The PCMP is working with
Baltimore-based PR and advertising firm Siquis to launch the campaign
with online advertising beginning this spring. "We're very excited
about the ability of this campaign to develop new paddlers for our
market," said Matt Menashes and Michael Pardy, program managers for the
campaign. "This has been a long-time coming for our industry and will
provide real benefits for outfitters, retailers, and manufacturers."
The
campaign is designed to reach out to women 25-45 with families.
Advertising is expected to begin in late April or early May. The
campaign is focused on generating leads for outfitters and retailers.
The
theme "Let's Go Paddle" is intended to evoke group participation and an
active decision by consumers. The PCMP is now seeking assistance from
companies for creative photography, financial support, and input on the
campaign's logo. Please contact Matt Menashes at 703-451-3864 x 703 or
Michael Pardy at 360 393-1570 for more information.
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