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Ocean Kayak and Necky Kayaks Join Fight Against Breast Cancer |
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Tuesday, 22 May 2007 |
Ferndale, Wash. (May 21, 2007) Ocean Kayak® and Necky® Kayaks,
respected leaders in the paddlesports community, are pleased to
announce their latest contribution in the fight against breast cancer,
a quarterly donation of $8,655 to the Breast Cancer Fund.
As
part of their commitment to the cause, Ocean Kayak® donates one percent
of gross sales from their Venus 10 and Venus 11 kayaks, while Necky®
donates in-kind proceeds from the Eliza and Eliza UltraLite kayaks.
Since the program's inception in 2002, Ocean Kayak® and Necky® Kayaks
have donated $26,866 to the Breast Cancer Fund and both brands plan to
add more kayaks into the program in 2008.
"We are proud to
promote a healthy active lifestyle for women and in doing so we feel
it's necessary to help fight against a disease that too often takes
women in the prime of their lives," said Sara Knies, Marketing Director
for Ocean Kayak® and Necky® Kayaks. "The Breast Cancer Fund is a
fantastic organization, and we believe the funds contributed through
the sale of the Ocean Kayak® and Necky Kayaks can help the ongoing
effort of identifying the causes of breast cancer and preventing the
disease."
Designed for women, by women the Venus and Eliza
kayaks have proven to be popular boats thanks to their outstanding
stability, superb performance and of course their commitment to
supporting women throughout the globe. Paying homage to the fight
against breast cancer, the Ocean Kayak® Venus 11 and Necky® Eliza are
available in a limited edition pink color. Logos on the stern also
employ the well-known pink ribbon, the symbol for breast cancer
awareness, in a semi-subliminal fashion.
For more information please visit Ocean Kayak® at www.oceankayak.com and Necky® Kayaks at www.neckykayaks.com.
About Johnson Outdoors Inc.
Ocean
Kayak® and Necky® Kayaks are part of the Johnson Outdoors family of
innovative, market-leading brands. The company designs, manufactures
and markets a portfolio of top-quality products for the global
marketplace across four categories: Watercraft, Marine Electronics,
Diving and Outdoor Equipment. The company has 23 locations around the
world, employs 1,300 people and reported annual sales of $396 million
in 2006. Visit Johnson Outdoors online at www.johnsonoutdoors.com.
About Breast Cancer Fund
In
response to the public health crisis of breast cancer, the Breast
Cancer Fund identifies - and advocates for elimination of - the
environmental and other preventable causes of the disease. Founded in
1992, the Breast Cancer Fund works from the knowledge that breast
cancer is not simply a personal tragedy, but a public health priority
that demands action from all. www.breastcancerfund.org.
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