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Teva Partners With Waterkeeper Alliance To Clean Public Waterways |
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Tuesday, 15 April 2008 |
Goleta, CA (April 14, 2008) - Teva® (a division of Deckers Outdoor
Corporation NASDAQ: DECK) takes action on the rivers and waterways of
your backyard this spring as they partner with local Waterkeeper
Alliance programs to host a series of regional river clean-ups.
Water
is the most precious of our natural resources yet each day the state of
our global waterways grows more endangered by pollution. To help combat
this reality Teva will partner with Waterkeeper Alliance to bring
awareness to our local waterways and inspire communities to get
involved in efforts to clean them up.
"Teva exists because of
the rivers and canyons we've explored, run in and enjoyed over the
years. Our heritage obligates us to get involved with the protection of
these waterways," says Pete Worley, Teva Brand President. "We are proud
to stand along with Waterkeeper Alliance in this effort against
polluters, and give hope that change is possible."
Starting in
early April 2008 and going throughout the year, each event will be a
collaboration of efforts between the following local Waterkeeper
programs and Teva retailers. To get involved, visit
www.teva.com/curbside for more information.
Upper Neuse Riverkeeper Hudson Riverkeeper
Lower Mississippi Riverkeeper Puget Soundkeeper
Buzzards Baykeeper San Francisco Baykeeper
Great Salt Lakekeeper Santa Barbara Channelkeeper
Milwaukee Riverkeeper Grand Traverse Baykeeper
"On
177 waterways around the world a local Waterkeeper is on patrol,
standing up for clean water and everyone's right to clean water," says
Steve Fleischli, Waterkeeper Alliance President. "Waterkeeper Alliance
and Teva are working together to give people in communities around the
U.S. a chance to take action locally and support their local
Waterkeeper in protecting our waterways."
Teva and Waterkeeper
Alliance also worked together with leading IMAX® Theater film
producers, MacGillivray Freeman Films, on a film that débuted
worldwide, March 2008. Grand Canyon Adventure: River At Risk will help
to further communicate the importance of watershed protection. Watch
the film trailer and see when the film releases in your area, visit
www.grandcanyonadventurefilm.com.
About Teva
Teva is an
authentic icon in the Outdoor Industry. Founded in the early 1980's by
a Colorado River guide, Teva pioneered the sport sandal category. For
over 20 years on the river, in the canyons, and across the trails of
the great outdoors, athletes and enthusiasts have traveled the globe
comfortably and confidently in Teva footwear. Providing a positive
contribution to the world in which they play is at the core of
everything Teva stands for. The Teva name itself is a Hebrew word
meaning "nature" and the hand logo is the Hopi symbol for "Friendship"
and "Water".
About Waterkeeper Alliance
Waterkeeper
Alliance is a grassroots advocacy organization with 177 local
Waterkeeper programs that are dedicated to preserving and protecting
your water from polluters. The organization aims to connect and support
local Waterkeeper programs and provide a voice for waterways and their
communities worldwide. For more information on Waterkeeper, please
visit www.waterkeeper.org.
For more information on Teva visit
www.teva.com or please contact Jaime Eschette at 800-433-2537x178 or
via e-mail at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
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