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Werner Paddles Introduces Retail Training Program |
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Written by David H. Johnston
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Wednesday, 02 April 2008 |
Werner Paddles has announced the introduction of the most comprehensive
retail training program in the paddle sports industry.The G.U.I.D.E.
clinic format takes retail associates through the process of fitting a
consumer with the perfect fitting paddle. The G.U.I.D.E. acronym
streamlines the sales process and simplifies the Werner line.
G - Get to know Werner and your stores place in the paddlesports community.
U - Ultimate Paddle Performance; Werner's unique features and benefits.
I - Use instructional techniques in the sales process.
D - Filter information and making a purchasing decision.
E - You are now an expert in fitting paddles.
The
new clinic format takes advantage of Werner's Prescription Pads, a
piece of collateral which walks the customer and associate step by step
through the paddle fitting process. "When the information is complete,
a single customized paddle choice is presented to the customer. All of
this leads to so the cash register by making the sales process more
efficient and removing the guess work of fitting someone for a paddle."
says Jim Miller, Werner's Marketing Manager. The clinic information is
reinforced by engaging the retail associates and uses skills practice
to drive the message home. Additionally, there is a train the trainer
component so retailers can take advantage of the program in the absence
of a Werner associate.
"We all know how important it is to
have well trained staff. This new training program and our Prescription
for the Perfect Fitting Paddle collateral are already moving the needle
at retail. We have made training that much easier by building a
comprehensive program just for our dealers," says Jim Miller.
Werner
Paddles is the leading manufacturer of high quality kayak, canoe, and
stand up paddles, operating near the banks of the Skykomish River in
Sultan, WA. For more information call 800.275.3311 or visit us at
www.wernerpaddles.com.
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