Whitewater SUP Pioneer Charlie MacArthur Joins Kokatat as Ambassador

Friday, 11 May 2012

Kokatat LogoKokatat announces that Charlie “C-Mac” MacArthur has joined its group of elite paddlesports ambassadors. MacArthur, founder of the Aspen Kayak and SUP Academy, pioneered stand up paddleboarding (SUP) on rivers and spearheads the Whitewater SUP Championships. MacArthur will exclusively wear Kokatat PFD’s and technical apparel and promote the brand at various events.

“It’s amazing what Charlie can do on a SUP in raging rapids,” said Lisa Kincaid, Kokatat Promotional Marketing Manager. “SUP is one of the fastest growing segments in the paddlesports market, and Charlie’s easy going demeanor paired with his SUP skills makes him an ideal ambassador for us as we look to increase our visibility in the sport.”

Watersports has always been a part of MacArthur’s life. He grew up surfing in Hawaii and Southern California before moving to Colorado in 1978 where he became one of the regions best known whitewater kayakers. In 2003 MacArthur tried SUP for the first time while vacationing in Fiji. The sport quickly took hold and within the next year MacArthur was paddleboarding on rivers and making numerous SUP first descents.

“I’ve been in paddlesports for a long time and have always had the upmost respect and appreciation for Kokatat as a company and for the quality of its gear,” said MacArthur. “I’m excited to help with their SUP specific gear and spread the Kokatat word.”

Along with running one of the top SUP and kayak schools in the country, MacArthur is credited with co-designing the world’s first whitewater specific standup paddleboard, the CMAC ATB made by the foremost SUP manufacturer C-4 Waterman.

Since the sport’s inception, standup paddleboarders have relied on Kokatat gear to keep them dry, comfortable and safe on the water. Kokatat’s low profile Orbit Tour PFD and GORE-TEX® Lightweight Paddling Suit have been adopted by numerous SUP paddlers as their go to pieces as they both provide freedom of motion for optimal paddle strokes and superior breathability for the aerobic nature of the sport.

MacArthur will be wearing and providing feedback on various Kokatat products including the new NeoCore shorts and tops. NeoCore, with its paddler specific designs and lightweight fabric, is great for SUP paddlers who often fend off splash, but do not need a heavy insulation. NeoCore is a wet insulation layer in a lightweight 0.5mm neoprene fabric with a plush polyester inner lining that is comfortable against the skin while retaining little water. Additionally, its permanent Durable Water Resistant (DWR) coating on the outer surface helps NeoCore regulate body temperature by reducing the effect of evaporative heat loss.

MacArthur joins Kokatat’s distinguished group of paddlesport athletes and ambassadors that includes such luminaries in the sport as Dane and Eric Jackson, Jon Bowermaster, Jesse Coombs, Anna Levesque, and Bryan Smith among others. For the full roster of Kokatat athletes visithttp://www.kokatat.com/team.

About Kokatat Watersports Wear: 
Celebrating over 40 years of innovation, Kokatat is an independently operated, US manufacturer of technical apparel and accessories for water sports. Handcrafted in Arcata, California, Kokatat employees are focused on building the finest functional product for people who work and play on water. Our gear is designed for paddlers, by paddlers, ensuring a safe and enjoyable experience on the water all year long and in all weather conditions. Into the water with Kokatat! Please visit www.kokatat.com and follow Kokatat on Facebook and Twitter “@kokatat”.

David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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