Wavelength Magazine Rolls Out New Website

Friday, 16 April 2010
Wavelength Magazine LogoWavelength Magazine has always been a great magazine to read over the years. It’s been free forever and I love the fact that I can download the pdf and read it when I get a chance.

They recently rolled out a new version of their site and it’s a huge improvement to that last version. They have added a bunch of new resources to the Planet Kayak section of the website including a custom built Google Map which lists campsites, canoe/kayak launches, paddle shops and interesting places to paddle around the world. A great tie in to their magazine is the map markers highlighting past articles about specific travel destinations. Click on the marker and you can get a summary of the article with a link to the complete version. You can also easily download the complete backissue of the magazine for further research.

Wavelength also rolled out a new paddlesports directory of outfitters, paddling schools, and other services. At first I thought this would be a great resource but the fact that it’s written in flash severely cripples it as a useful research tool. As you click through the listings you will notice that the URL at the top of the browser doesn’t change. That means that you can’t bookmark a specific page to come back to later. The email address isn’t hotlinked and since I can’t cut and paste any text, I’m forced to type out the email address which I will probably get wrong due to the font being so small.

The biggest problem with the directory is that it’s absolutely useless to anybody who visits the site with an iPhone or iPad. That’s because iPhones and iPads can’t view anything in flash since they support it. When looking at the site with my phone, I’m either left with a large grey square representing where the flash should or a cute note telling me to upgrade to the latest version of flash. That’s like a kick in the teeth!

There are those out there that say that iPhone or iPad users make up a small amount of the surfing traffic. That’s true but Apple has sold just over 34 million iPhones and over 350,000 iPads to date so it does represent a significant number of people.

Below is an example of what I see when trying to view the directory:

Desktop Computer:
Desktop Capture

iPhone:
iPhone Capture

Ok, let’s move on to other cooler parts of the new site.

Wavelength now offers all of their backissues online via the Yudu magazine publishing platform. With a couple of clicks, I can zoom in to read, flip pages and click through page ads to the advertisers websites. It makes reading the magazine dead simple.

Other then a couple of hiccups throughout, I really like the website. It’s clean and well organized. With the new version, Wavelength has expanded what they really do best; provide fantastic trip planning resources to get you started on your next big adventure.

More info: wavelengthmagazine.com


David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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