For those of you out there who own a paddling/guide school, you collect lots of personal information including registrations, waiver/medical forms, payment information, etc. That information really ads up.
When a crisis happens, the media run right into the story and the last thing you need is the added pressure of the media demanding answers now. There are tips and tricks that you can do to help minimize that added pressure and to make sure that you don't lead your paddling school or company into more hot water.
I found this collection of outdoor recreation trends and thought I would post them purely for interest sake. They are mainly geared towards whitewater kayaking in the USA but some is applicaple to sea kayaking in other parts of the world as well.