If you haven’t heard of Groupon.com then I’m not sure where you have been. The idea behind it is that they offer super deep discounts to local items based on the idea of group purchasing power. It’s a formula that has proven to be highly successful and they are growing by leaps and bounds. CNBC recently called them the fastest growing company ever and were on track to exceed $500 million in revenue for 2010. They feel they have so much potential that they recently turned down a $6 BILLION offer by Google to buy them out.
Back to paddling. If you are the owner of a store, paddling school or outfitter look into Groupon as a hot new method to introduce your product to a new group of people looking for a good deal. Heck, we all know that paddlers are naturally cheap people so Groupon users could all be potential paddlers for sure.
Today for example you can get an intro to kayaking for only $29 compared to the regular price $65. It’s win win. The customer gets an experience they wouldn’t normally participate in for a deal and the business owner gets a whole pile of new customers to show off their wears to. The last time I looked at their page over 180 people had purchased the deal. That's 180 people going to walk through their door that most likely wouldn't have before today.
Finally, I love reading the descriptions for the deal of the day that Groupon always writes to hype up the deal. They are funny, sometimes sarcastic and the sales pitch for this deal is no different.