Necky Kayaks, an industry leader in the performance kayak market, is proud to announce that its Eliza kayak has been named ‘Best Women’s Kayak’ in Sea Kayaker Magazine’s newly minted Readers Choice Awards. The Readers Choice Awards, featured in Sea Kayaker’s December 2011 issue, are based on the results of a six month poll administered through the Sea Kayaker website from January through June 2011.
“Any time you’re awarded a Readers Choice award its cause for celebration and to receive this honor for the Eliza is both humbling and inspirational,” said Sara Knies, Director of Marketing for Necky Kayaks. “The touring kayak market is a mature one, filled with savvy paddlers who know what they require out of a boat and we couldn’t be more pleased than to deliver on our consumer’s expectations.”
As the magazine points out, ‘a good kayak is one that fits’ and the Eliza was specifically designed to fit women. The deck of the Eliza is designed to shed water and minimize windage, while allowing better stroke clearance for paddlers with narrower shoulders. Advanced female paddlers can appreciate how the low profile and cockpit dimensions of the Eliza allow flexibility for rolling, bracing, surfing and spirited paddling. One of the lightest production kayaks on the market, the Eliza is both easy to load and a joy to paddle.
Available in a number of models including a new composite with rudder, the Necky Eliza boasts a roomy cockpit, padded thigh braces for superior handling and control, and a Necky touring seat with supportive back band for all day comfort. Other key features include bow and stern hatches with sealed bulkheads, adjustable foot pedals and reflective deck rigging for added safety.
Since the Eliza was first launched, Necky Kayaks has donated 1% of the Eliza gross sales to the Breast Cancer Fund. The Breast Cancer Fund is one of the leading national organizations focused on identifying the environmental causes of breast cancer and preventing the disease.
Necky Eliza kayaks are currently available through authorized specialty dealers throughout the United States and Canada. For more information on Necky’s family of kayaks please visit us at www.neckykayaks.com, http://www.facebook.com/NeckyKayaks or http://www.youtube.com/neckykayaks.
Necky® kayaks is part of the Johnson Outdoors family of innovative, market-leading brands. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. Visit Johnson Outdoors online at www.johnsonoutdoors.com.
Congratulations are in order to Johnson Outdoors for their 40th Anniversary. There are not too many companies that can say they have been around for 40 years; especially in the outdoor equipment market.
Did you know that Johnson Outdoors was once part of the S.C. Johnson (A Family Company? Yes, that little gang that happily sells us Ziplock, Windex, Pledge and those cute little Scrubbing Bubbles.
In the 1970’s they spun off an outdoor equipment business known then as Johnson Camping Inc. which turned into $315 million a year company owning some of the largest outdoor brands including Necky Kayaks, Old Town Canoes, Eureka! Tents, Silva Compasses, Minn Kota (fishing motors) and Hummingbird.
So what is Johnson Outdoors doing to celebrate their big date? It isn’t a night out to the movies no sir. They decided to do something nice and help their local community. The 1,300 employees are marking the occasion with food drives to help those in need. All non-perishable items collected by employees in each location will be donated to free food banks in their respective local community.
“My father used to say that money didn’t make things better, people did. That’s why giving back to our communities is not just be measured in dollars, but more importantly in service - giving one's time and talents to help make every place a better place because we are there. Theda and John are great examples of how individuals can make a big difference to make the lives of many others better,” said Ms. Helen Johnson-Leipold, Chairman and Chief Executive Officer
The numbers tell a sobering tale. According to the National Cancer Institute, one in eight women will be diagnosed with breast cancer in their lifetime.
As we head into Breast Cancer Awareness Month with these statistics in mind, it’s important to note that while October is annually a time of education, understanding and support, the battle against this deadly disease is waged twenty-four hours a day, seven days a week, three hundred and sixty-five days a year. As part of their commitment to eradicate breast cancer, Necky Kayaks and Ocean Kayak donate one percent of the gross sales from their women’s specific kayaks to the Breast Cancer Fund, the leading national organization working to identify and eliminate the environmental causes of the disease.